Selling Skills And Negotiation in English

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Popis kurzu Selling Skills And Negotiation in English

Target Group: Sales and Product Team

Goals & Target Practice:

  • Gain a greater awareness of how to build trust and how different types of behaviours interact in the selling environment affecting relationship building.
  • Understand the selling process and a systematic way to remain in “sync” with their customers allowing them to get to "yes" faster and easier.
  • Learn how to consistently communicate value throughout the whole selling interaction by understanding the true costs of doing business.


  • How to prepare for negotiation.
  • Importance of active listening.
  • Questioning as a tool for analysing, conversation steering and reducing conflict potential. 
  • Phases of sale meeting – what can be skipped and what should not be underestimated. 
  • Understand the critical buying factors for their customers. 
  • Anticipate and handle customer’s negative behaviour, conflict, and objections.
  • Use creative problem solving to enhance solutions and recommendations in order to meet their customer’s specific requirements.
  • Learn how to get agreement on action steps to bring closure to discussions.
  • Delivering unpleasant news.
  • Implement persuasive communication techniques.
  • Achieve projection of control and confidence.
  • Carry out a self-critique program to evaluate implementation of the skills and make performance results long lasting.

Methods & Tools:

Program can be adjusted according to needs, level and progress of participant.

  • Model situations, examples and case studies.
  • Audio/video analysis and feedback.
  • Practice real-life situations.
  • Simulations and role playing.
  • Individual and group coaching.
  • Discussion.

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