Services Marketing - in English (kurz v angličtině) - MBA professor, kurz

Popis kurzu na míru Services Marketing - in English (kurz v angličtině) - MBA professor

Services Marketing

Course Objectives:

This course seeks to provide an understanding of the unique marketing/management issues related to service industries (e.g. telecommunications, consulting, software, and healthcare). The growing role of services in the global economy will be discussed and key differences between products and services will be examined. 

Key Learning Points:

Upon completion of the seminar, the participants will have a better understanding of the following concepts:

  • Unique Properties of Services
  • Services Marketing Mix
  • Dimensions of Service Quality
  • Services Gap Model
  • Customer Profitability & Lifetime Value
  • Web-based Services and e-Metrics
  • Managing Supply-Demand imbalance

Target Group: Marketing and Operations Managers in Service Organizations at all levels (Entry level, Mid-level, Senior Level) 

Duration: 3-4 days depending on depth of coverage required 

Faculty: professor from prestigeous US EMBA program

 

Kontaktovat dodavatele kurzu na míru
Jméno
Společnost
Pozice ve firmě
E-mail
Telefon
Text

Z důvodu kontroly proti spamu zodpovězte prosím tuto otázku: kolik je sedm a šest ? Součet zapište číslicemi.

*Objednávka kurzu či žádost o více informací je zaslána přímo dodavateli vzdělávání. Ceny kurzů bez slev na EduCity jsou stejné jako u dodavatelů. Uplatnění slev u LAST MINUTE a Akčních kurzů pouze při objednání přes EduCity.


Podobné veřejné kurzy a školení

top
Kontaktovat dodavatele
Firma
hit
Název kurzu
Popis
Brand Management I.   Course Objectives: This seminar will examine the role of brands as strategic assets, and how effective branding can be a…
Brand Management II. Course Objectives: This module will focus on how to create powerful brands using the different elements of a successful…
Fundamentals of Marketing Course Objectives: This seminar provides an overview of marketing in today's complex, rapidly changing global business…
Proposition and Product Marketing Course Objectives: This seminar examines how an organization can successfully identify, develop and manage…
Brand Management III Course Objectives: This seminar will focus on how to create an impactful Strategic Brand Plan for an organization at the global…
Creating and Implementing Successful Marketing Strategy Course Objectives: This seminar provides an overview of marketing in today's complex…
Global Marketing Management Course Objectives: This seminar provides an overview of marketing in today's complex, rapidly changing global business…
Marketing for HR/Strategic HR Marketing Course Objectives: This seminar provides an overview of marketing in today's complex, rapidly changing…